Our strawberry-picking season begins: January 2, 2019

Sun-drenched Yamamoto-chō, located in Miyagi Prefecture, is the largest producer of strawberries in the Tōhoku region. Above all, "MIGAKI-ICHIGO" or MIGAKI-ICHIGO strawberries are highly evaluated among leading department stores in Tokyo.
Our MIGAKI-ICHIGO greenhouse is now ready for strawberry picking!

Spacious and clean strawberry farm.

Our strawberries are fully ripened, juicy and vibrantly red.

You can enjoy various options such as "Dip your berries in sweet condensed milk" and "Chocolate Fountain".

Visit our clean and spacious strawberry farm! The "elevated cultivation" of strawberries allows you to pick strawberries in the standing position without stooping as strawberry seedlings are planted about one meter above ground. Wheelchair-accessible picking zone is also available.

Experience our exciting "berry" sweet ICHIGO WORLD.
We look forward to seeing you on our farm!

Hours and Days Open

Days Open

January 2, 2019-May 31, 2019

*Our farm might be closed due to bad weather etc. Please check Information before your visit.


every Thursday and Friday

Opening hours

10:00-16:00 (final entry: 15:30)


48 Aza-Sakuratsutsumi, Yamadera, Yamamoto-chō, Watari-gun, Miyagi, 989-2201

    Please keep the following guidelines in mind as you enjoy your time at ICHIGO WORLD.

  • Visitors with reservations are to be given priority depending on the season.
    To complete your booking, please select your preferred date and purchase your advance ticket here.
  • Women-only restroom is available (bidet-equipped flush toilets are also available).
  • Parking lots available also for tour buses.
  • Wheelchair-accessible picking zone is also available.
  • We might close our farm earlier when all strawberries have been picked.
  • Saturdays and Sundays are crowded. Please organize your visit accordingly.
  • The temperature on the farm is usually high. Please wear suitable clothes that you can put on and off easily and comfortable shoes.

Entrance fees (all-you-can-eat for 30 minutes)

*sales tax included

January 2 -February 28

Adults: 2,000 yen   Children (4-9): 1,000 yen  Children under 3: free

March 1-May 6

Adults: 1,800 yen   Children (4-9): 900 yen  Children under 3: free

May 7-May 31

Adults: 1,300 yen   Children (4-9): 600 yen  Children under 3: free


Sweet Condensed Milk: free

Chocolate Fountain: 200 yen

Book your visit here.

To complete your booking, please select your preferred date and purchase your advance ticket.
Booking page will appear in a separate window.

Purchase your advance ticket here.

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Spacious and clean

Our greenhouse is an open and warm space filled with sunny spring atmosphere. Our latest facilities make your strawberry picking very relaxing and comfortable. Wheelchair-accessible picking zone is also available.

Vibrantly red

Our strawberries are produced through strict quality control by making the most of fused artisans' expertise and IT. Enjoy the taste of our fully ripened juicy strawberries freshly picked from the farm!

Various options and services

Visit our farm with your friends and family or you can have much fun alone, too! Put on your favorite costume for extra fun! Our options such as "Dip your berries in sweet condensed milk" (free) and "Chocolate Fountain" (200 yen additional charge) do make your visit extra fun! Selfie sticks are also available. Seize your memorable moments! Enjoy also souvenir shopping at our shop after strawberry picking.

Watch videos of ICHIGO WORLD

We offer a variety of products at our shop!

Check our shop

We sell fresh from the farm MIGAKI-ICHIGO strawberries as well as a wide range of MIGAKI-ICHIGO products that are available only at our shop!

Enjoy a 360-degree panoramic view of our farm!

You can enjoy a 360-degree panoramic view of the strawberry farm (displayed in a separate window).

How to reach ICHIGO WORLD

Address: 48 Aza-Sakuratsutsumi, Yamadera, Yamamoto-chō, Watari-gun, Miyagi, 989-2201

By car

From "Yamamoto Interchange (Exit)" on the Jōban Expressway, take National Route 6 which goes to Sōma, then turn left at the traffic lights in front of Yamashita Elementary School. Follow the road until "Trust Corporation".
Enter the address "12 Aza-Machishimo, Yamadera, Yamamoto-chō, Watari-gun, Miyagi" into your car navigation system.
You will find us on your right at the destination.

By public transportation

By train

Take the JR Jōban line bound for Sōma and get off at "Yamashita Station". About 9-minute walk from the station.

Sendai Airport Station
Sendai Airport Access Line
10 minutes
Natori Station
JR Jōban Line bound for Sōma
30 minutes
Sendai Station
JR Jōban Line bound for Sōma
45 minutes
Yamashita Station
It takes 9 minutes by foot to ICHIGO WORLD.

Contact Us

Please check FAQ before contacting us.

TEL: 050-3186-4793 (10:00-16:00)

FAX: 0223-37-9635

Contact Person: Ochi

Group & Corporate Tours

ICHIGO WORLD offers various strawberry picking tours for groups/corporate groups.
You can customize your tour to meet your needs.
To date, 46 groups or 1,800 guests have visited our farm (as of November 2016).

Wines and cosmetic products made from MIGAKI-ICHIGO enjoy high popularity!

They will make a perfect gift!
Our products are available also at Yahoo! Shopping Rakuten Ichiba Amazon.jp

100% Strawberry Sparkling Wine
"MIGAKI-ICHIGO Mousseux" 720ml

Canned Strawberry Sparkling Wine
"MIGAKI-ICHIGO Canette Red/White" 290ml each

Skincare Cosmetics white strawberry extract

Voices from visitors

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